What impressed me the most is the music, vocals, production and mixing as well as the lyrics. I can't see myself writing off this release to just be total crap because I wouldn't be being honest. If I thought it was just a sell-out album, I would've already stated that, but I'm not. So keep in tune to what I have to say here. Yes there is a lot less aggression, there are heavy guitars though they're not playing very fast, there are electronics, their approach is totally different and they basically don't want to keep playing what they've been playing since their founding in 1990. It's just a change.
Talking more about the music, it seems like their concept was more to the effect that they wanted to mesh 2 genres together, melodic death and groove metal. They also throw in some thrash sound into it showing their influences genuinely. This I think is good. What blew me away is obligatory, but it was the lyrics which made the music so much more desirable. They're using the words which weren't overly harsh to mesh with the guitars. The clean vocals are a reflection of just how they are now, more exclusively than past releases for sure.
I like every song on here. I think the rhythm guitars show their brutality even though they're not playing at fast tempos much. In Flames was never too big on making music that was overly fast, just melodic. The riffs here are thick, but they still have that melodic feel to them. They're expressing more art-work with this one and people kind of knew that the band's evolution was changing into a more laid back vibe to their songwriting than anything else. I don't think that their effort was just to go commercial with this one, I think it's just experimentation.
Definitely worth checking out on YouTube especially the title-track and "Cloud Connected." Don't just consider though what I think or others think of the album, consider what you think. I don't think that I'm totally off on this, I think that this album is a "B" to me. Maybe it's among some of the highest ratings on the album altogether, but it's just what I think. Think "melodic/groove/thrash/metalcore" and you'll have all of those styles in here. I like it more than their new album, but I like most of their releases anyway. That's not because they're In Flames, it's because they put out quality music.
Reviewed By Death8699 (firstname.lastname@example.org).